Back Again
Yeah, that was pretty lame of me to say that I was back and then not really come back. My exercise and diet has moved down the priority scale as I have had to concentrate more on business. Plus, it's been cold out anyway.
The last three months have kept me extremely busy as I have completely renovated the Guy Graphics websites. I had this idea in August that we should add more products to our online catalog and we increased the number of products from just under 10,000 to well over 30,000. While, at first this seemed like a good thing, it proved to be disasterous initially. With that many products on our site it became very difficult to find any specific product and our website lost its focus of being a source for audio and video production equipment.
My answer to this was to filter the products by brand and type into different sub-sites. I figured that creating specific sites that focused on just one brand would make it easier to market. So I started by creating about twenty sites with the "buy" prefix, like buyAvid.com and buyCanopus.com. This worked out well, but the server load became huge and brought our the system down on two occassions.
My next step was to completely redesign our sites and use a common template for each of them. This has worked very well, as it allows me to make updates in one place and all sites are affected. I also created six main sites in addition to the brand-specific sites, with no one site having much more than 10,000 products on it. This has helped us to organize our products, which makes it easier for customers to find products and easier for us to market effectively.
So, that's what I've been working on while I haven't been writing here.
The last three months have kept me extremely busy as I have completely renovated the Guy Graphics websites. I had this idea in August that we should add more products to our online catalog and we increased the number of products from just under 10,000 to well over 30,000. While, at first this seemed like a good thing, it proved to be disasterous initially. With that many products on our site it became very difficult to find any specific product and our website lost its focus of being a source for audio and video production equipment.
My answer to this was to filter the products by brand and type into different sub-sites. I figured that creating specific sites that focused on just one brand would make it easier to market. So I started by creating about twenty sites with the "buy" prefix, like buyAvid.com and buyCanopus.com. This worked out well, but the server load became huge and brought our the system down on two occassions.
My next step was to completely redesign our sites and use a common template for each of them. This has worked very well, as it allows me to make updates in one place and all sites are affected. I also created six main sites in addition to the brand-specific sites, with no one site having much more than 10,000 products on it. This has helped us to organize our products, which makes it easier for customers to find products and easier for us to market effectively.
So, that's what I've been working on while I haven't been writing here.
posted by Ashley Guy at 3:23 PM
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